5 Things I’ve Learned as a New Designer

It’s been a couple months since I heard those beautiful words “you’re employed,” and amid the moments of air-punching delight, I find myself still checking over my shoulder to be sure no one is heading my way to say “oops sorry, we made a mistake, see ya.” Is it...

Tree sculpture grows donations

As a board member, volunteer and vendor of the Sacramento Tree Foundation, I had a blast helping to invent this tree. At 3 feet tall (and wide), it holds ‘pledge leaves’, paper cutouts of leaves with contact and commitment information from donors. The Tree...

Personas

Hats off to CalSTRS, for hiring Cooper Design in San Francisco to do qualitative research on its members. We are excited to phase into a new relationship with CalSTRS as a design resource, in addition to several good in-house and contracted designers. As CalSTRS is...

How to Think Inside the Box

I think of our client’s projects in the same way I think of boxes. I love interesting boxes: different shapes, different textures, different mechanisms to open, different purposes. You wouldn’t give an engagement ring in a packing box, and you wouldn’t pack computer...

You Get What You Pay For

I recently watched a friend of mine go through a process to have a shower door custom made and installed. I had custom glass shelves installed in a kitchen remodel a year before and I was impressed by the precision of the glass company [Dick’s Rancho Glass]. When the...