Close-up of a portion of the cover of a folder. The focal point is a skeleton of an animal.

University of California, Davis

UC Davis is an incredible local university institution (Della is an alumna!). Since 1993, and now as a UCD-approved vendor, we’ve designed large-scale projects, including: a complete ‘Students First’ development campaign; a signage system customized for each building under construction; the identity, collateral materials and e-newsletter format for the 2003-established School of Education; rebranding and magazine for the College of Letters and Science; and most recently, projects for the 2016 launch of the Jan and Maria Manetti Shrem Museum of Art.

Visual Identity

2015

“We need to build out the visual identity for the Manetti Shrem Museum across multiple projects from stationery collateral, to special donor-focused communications.”

Accordion-fold brochure propped up next to a bright orange display box.
Spiral-bound booklet opened to a page, with a folder and solicitation material underneath it.
Solicitation cards printed in black and red on white, with matching envelopes
Booklet in yellow, orange, and purple colors for the Manetti Shrem Museum.

Since late spring 2015, we’ve been part of the team to establish and ‘play out’ the brand look-and-feel; exploring primary gradient image options; exploring signage options; developing cross-format color studies (with an MbD-resourced color management expert); and creating exquisite custom (small quantity) donor solicitation materials.

Stationery and Magazine

2006

“We need to refresh the identity of the College of Letters and Science, recognizing three Deans, and designing within the University’s graphic standards.”

UC Davis College of Letters and Science folder and stationery in brown, orange, gold and white. An open folder showing its contents sits underneath a folded version that features the folder cover.

We developed a fresh branding design solution for the College that was applied to several ‘routine’ stationery items, as well as design and production of the first issue of the College magazine. After the first issue, design was handled by internal staff. This overall process included several presentations of the design approach to the College leadership and staff, to ensure opportunity for buy-in, questions, and refinement.

Vehicle Wrap

2008

“We need an ambulance wrap designed to promote UC Davis Children’s Hospital.”

First responder vehicle covered with the UC Davis Children's Hospital vehicle wrap, featuring images of kids and a doctor.

To help make young patients and their parents feel more comfortable being transported in a ambulance, we designed a vehicle wrap that included friendly images of kids and medical staff. It promoted the recently created hospital as well as the sponsor, Kohl’s.

Campaign Identity

1993

“We need to market our $20 million ‘Students First’ development campaign, to alumni and supporters outside of the university, and to donors connected to each School and College.”

Folder and matching brochure in mainly blue and yellow for the 'Students First' campaign.

To accomplish this, we developed an overarching campaign identity, with a custom folder, brochure, stationery materials, and promotional items (bumper stickers, pens, mugs, etc.). Then, for each College and School, we created a brochure for specific solicitation. This campaign won a CASE award.

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