Portfolio

Americana Ad Campaign

VB2

Copart’s groundbreaking internet-based auction technology enabled global transactions for the first time. Its convenience and speed transformed the industry, raising sales prices and eliminating questionable practices, but it also required the gentle education of apprehensive non-technical buyers. The ads, as well as other educational materials (posters, tutorials), offered both strong reasons for why to participate as well as the resources necessary to join.

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Advertising work

  • Heavy Equipment Division Ad Campaign
  • Versatility Ads
  • Risk Management Ad Campaign
  • Fresh Trades Ads