Americana Ad Campaign


Copart’s groundbreaking internet-based auction technology enabled global transactions for the first time. Its convenience and speed transformed the industry, raising sales prices and eliminating questionable practices, but it also required the gentle education of apprehensive non-technical buyers. The ads, as well as other educational materials (posters, tutorials), offered both strong reasons for why to participate as well as the resources necessary to join.

Bookmark and Share
  • Thumb
  • Thumb
  • Thumb

Corporate Communications work

  • Imagine Annual Report
  • Heed the Call Annual Report
  • Heavy Equipment Division Ad Campaign
  • Versatility Ads
  • Online Promotion Kit