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Risks Annual Report

The Dentist's Insurance Company

We designed this annual report to highlight some of the unusual claims that The Dentist’s Insurance Company had received over their 20-year history insuring dentists. Because many of the claims would be difficult to represent visually, we chose a humorous approach, commissioning work from a London-based illustrator. The illustrations were also used in an ad campaign of the same theme, allowing the costs to be amortized over multiple projects and extending the brand recognition for each.

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