Portfolio

Online Promotion Kit

Copart

Copart was among the first used-car dealers to develop internet-based transactions. To help convert the traditional car-buying population into online buyers, Copart sent out 10,000 promotional kits to potential customers in the U.S. Included in the kit were a brochure and CD explaining the advantages of online transaction--ease-of-use, transaction speed and higher sale values--as well as a direct link to the website.

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